post coalition - Cons campaigned with fears of SNP-Labour coalition
post coalition - Lib Dems lost all 15 seats in SW England
SNP's growing power - secured 56/59 of Scottish seats
SNP's growing power - campaigned for Scottish issues e.g. 2014 independence referendum
Prospect of an EU referendum - UKIP took votes from Labour,12.6% of votes but 1 seat
Conservatives divided over Europe and immigration
Prospect of an EU referendum - Conservatives pledged to hold an in-out referendum
Labour not trusted with the economy - five key pledges -> cut the deficits, freeze energy bills until 2017, recruit 20,000 more nurses and 8000 GPs, prevent immigrants claiming benefits for 2 years + reducing tuition to 6K
Conservatives pledged to cut welfare, hold a referendum, have tax-free income for minimum wage, and up to 20 hours of free childcare