business

• What is the total mark allocation for this paper?

  70 marks
• How long do students have to complete the paper?

  3 hours
• How many sides of A4 pages of notes can be used?

  2 sides
• What are the two sections in this paper?

  Part A and Part B
• How many marks is Part A worth?

  34 marks
• How many marks is Part B worth?

  36 marks
• What is the focus of Part A?

  Research Task based on a case study
• What is the first activity in Part B?

  Prepare a rationale for a marketing campaign
• What should be included in Activity 1?

  Marketing aims, objectives, and research data
• What types of research analysis should be included?

  Primary and secondary research analysis
• What aspects of the target market should be analyzed?

  Competition, size, structure, and trends
• What is the total mark for this exam paper?

  70 marks
• How long is the exam duration?

  3 hours
• What is the maximum number of A4 pages of notes that can be used in the exam?

  2 sides
• How many sections are there in this exam paper?

  2
• What are the names of the two sections in this exam paper?

  Part A and Part B
• What is the name of the first section?

  Part A
• What is the name of the second section?

  Part B
• How many marks is Part A worth?

  34 marks
• How many marks is Part B worth?

  36 marks
• What is the first activity in Part B?

  Prepare a rationale for a marketing campaign for business X
• What should the rationale for the marketing campaign include?

  Marketing aims, objectives, research data on market, analysis of primary and secondary research, target market, competition size, structure, trends, evaluation of reliability and validity of information researched, reasons for the rationale
• What is the second activity in Part B?

  Produce a plan for a marketing campaign for business X
• What should the marketing campaign plan include?

  Marketing mix, marketing message, selection of media, campaign budget, timescale
• What are the learning objectives for this unit?

  Definitions of marketing, discuss methods used to market goods, identify trends, impact of social media, outline market research on consumer behaviour and the marketing, promotional mix
• What is the purpose of marketing?

  To promote a business and what it offers, with the intention of convincing consumers to choose the product or service over competitors
• What are some examples of marketing activities?

  Working in partnership with other businesses, advertising, rewards/raffles, sponsorships, billboards, celebrity endorsement
• What is the task for this exam?

  Research a marketing campaign and state the reasons for its success
• What is the example marketing campaign given in the study material?

  Nike "Just do it" marketing campaign
• What are the reasons given for the success of the Nike "Just do it" marketing campaign?

  Celebrity endorsement, global reach, emotional connection, wide target audience, consistency, featuring diverse athletes, collaboration with celebrities
• What is the definition of a target market?

  A specific group of consumers that a product or service is aimed at
• What is the definition of primary research?

  Gathering data that has not been collected beforehand
• What is the definition of secondary research?

  Gathering existing data that has already been collected
• What is the definition of qualitative data?

  Data representing information and opinions, not numbers
• What is the definition of quantitative data?

  Data represented in numbers or figures that can be plotted on a graph or chart
• What are the key roles of marketing?

  Recognizing demand, stimulating brand awareness, and satisfying demand
• What is mobile marketing?

  A promotional activity that takes place on smartphones and handheld devices such as tablets
• What are some of the impacts of social media on marketing?

  Reduced cost, ability to target specific markets, potential for bad publicity due to consumer complaints
• What are some examples of quantitative data questions?

  How many students walk to school, how many girls are in a class
• What are some examples of qualitative data questions?

  How was your bus journey to school, how was your experience at the new Tesco