conformity

• WHAT IS CONFORMITY

  changing/altering our behaviour as a result of explicit or implicit social pressure
• WHAT IS EXPLICIT SOCIAL PRESSURE

  when someone directly pressures you into doing something
• WHAT IS IMPLICIT SOCIAL PRESSURE

  being pressured to do something subtly e.g. being the only person not matching in a group
• WHAT IS NORMATIVE SOCIAL INFLUENCE

  where a person conforms in order to be liked and/or accepted by a group
• WHAT IS INFORMATIONAL SOCIAL INFLUENCE

  where a person conforms to 'gain' knowledge or because they believe that someone else is right
• WHAT IS COMPLIANCE

  individual accepts influence in order to achieve a favourable reaction from others, no actual belief change
• WHAT IS INTERNALISATION

  individual accepts influence because the content or attitude is consistent with their own belief system, true change in beliefs
• WHAT IS IDENTIFICATION

  a form of influence where an individual adopts an attitude or behaviour because they want to be associated with a particular person or group
• WHAT ARE THE 3 TYPES OF CONFORMITY

  identification, compliance and internalisation
• WHY DO PEOPLE CONFORM

  normative social influence or informational social influence