-disillusion with an established church/denomination: think the original religion has compromised their beliefs. Common in 1980s with evangelical denominations.
-social change: turn to religion when anxious about social change. 19th century USA = Jehova's witnesses. 1960s-70s: world rejecting NRMs - young people = uni educated = more experimental with belief systems. Reject parents culture. 1990s: increase in world rejecting NRMs because of millennium e.g., Heavens Gate. Postmodernism: increase in (affirming) NRMs as people are disillusioned with meta-narratives.
-types of deprivation: economic; status; organismic; ethical.
-appeal of world affirming NRMs: decrease in traditional religion, interest in NAMs & cultish movements. 3 reasons: more uni educated; idea of inner spiritual perfection; turn to NAMs for answers.