Stark & Brainbridge - religious market theory
-religion is a compensator - religion makes people feel better, it will always be needed.
-cycle of renewal: when some religions decrease, others grow & attract members.
-churches need to market themselves & operate like companies, try to attract more customers e.g., messy church.
-in Europe, there is a dominant religion; America is a melting pot.
-in Europe, people prefer to be secular as they are forced into traditional religion.
-AO3: Bruce: they reject that diversity & compensation increase the demand for religion. Stark & Brainbridge misrepresent secularisation theory, the theory doesn't say it is universal.
-Beckford: this is unsociological as it assumes that people are naturally religious.