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Meeting Customer Needs
Economies of scale
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Chloe
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Cards (7)
what is economies of scale?
falling unit costs experienced as a business increases its size
what is purchasing economies?
Bulk buying discounts
, when a
business
buys
large
amounts of
raw materials
or
other items
what is marketing economies?
Efficiency
in advertising and distribution that causes
falling unit costs
when the
output increases
what is technical economies?
Cost savings
achieved through the use of
specialized equipment
or
processes
that can create a
larger
amount of
products
to
sell
what is managerial economies?
Efficiency
in management, that causes a
falling unit cost
that can be
spread
over a
larger output
what can purchasing economies do?
increase a
businesses power
in
negotiations
however this could be consider
unethical
as a
bigger business
bullies a
smaller
one into a
deal
what does economies of scale in general lead to?
lower unit cost
>
lower price
or
higher profit
>
more customers