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Media - Key Aspects
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Adam P
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Cards (12)
What are the four categories mentioned in the study material?
Purpose, Genre, Tone, Style
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What is the purpose of identifying the purpose of a text?
To provide evidence that supports your ideas about the text
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What are some appropriate purposes for a text?
To
entertain
To
inform
To
sell
To
persuade
To
educate
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How is genre characterized according to the study material?
By a shared set of conventions, both technical and cultural
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What are texts that use conventions of more than one genre called?
Generic hybrids
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Why do texts often use generic hybrids?
To increase the appeal of the text to a wider audience
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What are some main areas to analyze for generic conventions in a text?
Shots
Editing
Location
Fonts
Costume
Sounds
Lighting
Characters
Props
Actions
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How does a text create a particular tone?
By depending on its audience, purpose, genre, etc.
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What elements are often linked to the tone of a text?
The
technical
elements of the text
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What are some areas to look for when analyzing tone in a text?
Characters
(accents, appearance)
Storyline
(does the tone match?)
Shot
choice
Editing
Special effects (
SFX
)
Props
Lighting
Costume
Soundtrack
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What does the style of a text consist of?
Visual, technical, or
linguistic
features that shape its appearance and
sound
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What are some dominant styles in filmmaking mentioned in the study material?
Realistic
(
Un
)
conventional
Traditional
Modern
Dark
Flamboyant
/
lavish
Minimalistic
Fly
on the
wall
Cinema verite
Poetic realism
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