A person may agree in public with a group of people, but the person privately disagrees with the group’s viewpoint or behavior.
It is a temporary change.
e.g. a person may laugh at a joke because their group of friends find it funny but deep down the person does not find the joke funny.
ASCH'S STUDY IS AN EXAMPLE OF COMPLIANCE.
Identification
When someone conforms to the demands of a given social role in society because there is something we value about the group. For example, a policeman, teacher or politician.
This type of conformity extends over several aspects of external behavior. However, there still be no changed to internal personal opinion.
ZIMBARDO'S PRISON STUDY IS A GOOD EXAMPLE OF IDENTIFICATION.
