other characteristics = tone of voice/accent can cause a subconscious bias - requires a double blind
standardisation - makes the experiment the same for all participants
requires a detailed and strict guide to be created on behaviour during the experiment e.g., how long they have for a certain task, script of what the researcher should say etc
standardisation requirements
instructions, environment and information must be standarised
step-by-step procedure which can be repeated must be standardised for every participant