explanations for conformity

• Who proposed the two-way explanation of conformity?

  Deutsch and Gerard
• What is Normative Social Influence (NSI)?


  It is when an individual conforms with the expectations of the majority to gain approval and avoid rejection.
• What is the outcome of Normative Social Influence (NSI)?


  It leads to compliance.
• What is Informative Social Influence (ISI)?


  It is when an individual accepts information from others as evidence about reality because they believe others "know better".
• In what type of situation does Informative Social Influence (ISI) typically occur?


  In a new, ambiguous situation.
• What is the outcome of Informative Social Influence (ISI)?


  It leads to internalisation.