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paper one
voting behaviour + the media
opinion polls
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Created by
Anne-Laure Mukosa
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Cards (7)
Opinion
polls could help parties to assess public
opinion
towards policy
Influencing people -
1992
showed growing
Labour
support so encouraged wavering voters to vote Conservative rather than risk Labour gov under
Kinnock
Influencing people -
2015
predicted a close race, allowed Cons to warn against a
Lab-SNP
coalition
Inaccurate - Significantly wrong in
2014
and
2016
referendum and
2015
and
2017
elections
Inaccurate -
2015
, overestimated
Labour
support and underestimated
elderly
TO for
Cons
Inaccurate -
2017
gave Cons a
20
point lead over Labour which may have reduced Cons urgency to campaign. Ended up with barely
2%
ahead
Inaccurate -
2019
downplayed Conservative victory, ended up being a huge
80-seat
majority