Starbucks case study on their recent challenges
Recent challenges - main reasons for Starbucks recent challenges
- consumers are becoming more price sensitive
- global competition e.g in China
Options Starbucks can use to address their current challenges
- Streamlining operations
- Renegotiating supply contracts
- Closing underperforming stores in order to potentially increase profit
- Expanding digital and mobile offerings
- Addressing Labour issues
- Diversifying product offerings - this is done in order to attract new customers, catering more
- Global expansion - going into different markets that they haven't been in, dis is hard to break into markets could lead to cultural misalignment
- Lowering prices - in order to become more appealing for consumers , however this could change their experience
- Increase differentiation/exclusivity
Limitations of closing stores - can anger union, can cause consumers not to buy from their any more, loss of jobs
Starbucks is not a franchise its all company owned