The ability for researchers to remain objective,meaning they must not let their personal opinions,judgements or biases interfere with data. Lab experiments are the most objective method within the psychology discipline because of the high level of control that is exerted over the variables. However,natural experiment cannot control over the manipulation of independent variables and is often viewed as less objective.Also content analysis and observational can be objectivity because the behavioural category assigned are at the personal option of the investigator