Caesar - reminds us he is JC's heir, divine ancestry, reminds us of JC's military campaigns and position as Pont Max
Augustus - emphasises his personal brand as 'augur' links Augustus to Apollo the god of prophecy and omens
Augustus - derived from augere, which means to grow or increase
Represents the 44 BC apotheosis and moves away from the anthropomorphic JC
Augustus is still reliant on JC's image as it is a big part of his public image
Augustus wants to move away from JC's memory lest people begin to think of him as a tyrant or de facto king; two coups from 5 BC - 5 AD
As a god, JC is beyond reproach and becomes a general symbol of divinity (although Virgil positions him as a an agricultural deity in his 38 BC Eclogues)
As a god, JC also shows Augustus' immense divine support
