user and gratification model

• user and gratif model states media has what effect on audience

  weak effect
• user and gratif model looks at emphasis of what


  how audience uses media in own way to satisfy ppls needs
• Mcquail and Lull say theres a variety of different uses of this model and that media provides range of different what

  uses and pleasures
• As theres different pleasures people choose to view different what

  media
• factors like what can impact this model

  Age, social class ethnicity gender
• think of 3 e.g of different media ppl may choose to consume

  social media films and news