patterns and trends - human behaviour is predictable and have no free will
value freedom - research is free from values, opinions or interpretations to eliminate bias from the research process
objectivity - positivists remain objective by following standardised procedures. Objectivity is also achieved by inviting other sociologists to repeat your method and see if they achieve the same results.
quantitative data - data is given in the form of numerics, which can be turned into graphs, tables, and charts and therefore are quicker to analyse
They use methods of research such as statistics, structured interviews, and close ended questionnaires.