questionnaires

• open questions prompt more questions, such as "why" or "how"
• open questions strengths:

  • allow for detailed qualitative insights
  • verstehan
• open questions, weaknesses:

  • time consuming
  • lack of reliability
• closed questions - questions with a limited number of possible responses, often "yes" or "no", or multiple choice questions
• closed questions strengths:

  • quantitative data - can be put into graphs, for example, to identify patterns and trends.
  • reliable
  • doesn't require researcher skills
• closed questions weaknesses:

  • prevents respondants from going in depth with their answers
  • individuals may lie in their answers