However classical conditioning cannot explain why individuals continue to be tearful, nor does it explain why one avoids the phobic stimulus but operant conditioning can, according to him. Mower suggested that whenever we avoid a phobic stimulus we successfully escape the fear and anxiety that we would experience if we had remained there, this reduction in fear reinforces the avoidance behaviour (negative reinforcement) and so the phobia is maintained as the individual is likely to continue to avoid the phobic stimulus to avoid an unpleasant situation thus decreasing their anxiety.