Ashes experiment

• method:

  in groups of 8 participants judged the length of lines, the participant was 2nd to last or last and all the fake participants said the same wrong answer
• results:

  participants gave the wrong answer 0.7% of the time and conformed 37%. 75% conformed at least once
• conclusion

  the participants conformed due to normative social influence
• AO3- strengths


  good control so minimises effects of the extraneous variables, strict controls also mean the experiment is repeatable
• AO3- limitations


  lacks ecological validity as it does not mimic a natural environment, it also only had men so you should be careful when generalising women. it also lacks temporal validity as conformity levels may have changed since 1951
• what year was ashes experiment

  1951