Banduras media effects theory

• What is Bandura's media effects theory primarily about?

  Learning through observation
• How does cognitive process play a role in Bandura's theory?

  Cognitive processes are crucial in learning
• What factors interact in the learning process according to Bandura?

  Environment, behavior, and personal factors
• Can learning occur without direct reinforcement in Bandura's theory?

  Yes, learning can happen without direct reinforcement
• What types of models can learners observe according to Bandura?

  Models can be real or symbolic
• Do learners need to perform the behavior immediately after observing it?

  No, learners do not need to perform the behavior immediately
• What is vicarious reinforcement in Bandura's theory?

  It occurs when learners see models being rewarded
• What are the four processes of observational learning according to Bandura?

  1. Attention
  2. Retention
  3. Reproduction
  4. Motivation
• How does social learning theory relate to media effects?

  1. Media as models
  2. Vicarious reinforcement
  3. Symbolic modeling
  4. Implications for media literacy and content regulation
• What is a criticism of Bandura's media effects theory?

  It is considered an oversimplification
• What does prosocial modeling refer to in Bandura's theory?

  It refers to positive behaviors that can be modeled
• What does the active audience theory suggest?

  It suggests that audiences actively interpret media content