Key Definitions - Research

• What is the mixed method approach?

  Combining different qualitative and quantitative research methods.
• What is the triangulation of data?

  The accuracy of data gathered using one method can be compared with data gathered using alternative methods.
• What four sampling methods must you know?

  • Snowball
  • Stratified
  • Systematic
  • Random
• What are the different types of observation?

  • Covert
  • Overt
  • Participant
  • Non - Participant
• What is the hawthorn effect?

  When an individual changes their behaviour because they're being observed.
• What are the different types of interviews?

  • Structured
  • Semi-Structured
  • Unstructured
• What are the two types of questionnaires?

  • Self-completion survey
  • Interview
• What two types of questions can you ask in questionnaires?

  • Open Questions
  • Closed Questions
• What are loaded questions?

  Questions that reflect the researcher's own preferences rather than those of the respondent.
• What is interviewer bais?

  When interviewers influence the answers given by a respondent.
• What is ethnography?

  • The observation and description of a group of people and their way of life
  • in which researchers spend extended periods of time in the field
  • making observations
  • conducting interviews.
• What is a case study?

  An in-depth investigation of a particular aspect of social life.