success factors

• Policies/manifesto - must be clear and practical
• Leadership - leaders should have a good public image, seen as decisive and intelligent and charming
• Leadership - bad ; May she was seen as the 'Maybot', coughing fit in the middle of speech
• Leadership - good; Blair, Thatcher, Sturgeon
• Media image - Unflattering picture of Miliband eating sandwich
• Media image - Johnson's hair
• Media image - smaller parties lack media expertise
• Unity - BBs must follow government decisions in order to pass legislation successfully, can abstain from a vote
• Unity - 2021 Conservative BBs abstained from Covid restrictions vote out of protest at Partygate
• Unity - 2017 May suffered more defeats than her 5 predecessors
• Record in government/opposition - Blair successful because he had no history + Conservatives were in power over an economic crisis
• Choice of candidates/campaign methods - requires funding
• Choice of candidates/campaign methods - smaller parties lack organisation in local communities