the shallowest level of conformity. change in public behaviour but not private beliefs. short term change. as a result of NSI.
what is identification?
middle level of conformity. change in public behaviour and private beliefs, but only in the presence of the group. short term change as a result of NSI.
what is internalisation?
deepest level of conformity. change in public behaviour and private beliefs. long term change as a result of ISI.
