Minority influence

• what is meant by consistency?


  the minority members share the same belief and retain it over time. this draws the attention of the majority group.
• what is meant by commitment?

  behaviours that place the minority at risk and draw the attention and demonstrate commitment to their cause
• what is the augmentation principle?

  the majority pays more attention to the actions being taken and is therefore more likely to integrate it into their personal viewpoints.
• what is meant by flexibility?

  the minority is willing to compromise