Type and explanation of conformity AO3

• P - strength - real world application

  E - Normative Influence used to deter adolescents from smoking. At a high school, posters where displayed which said 4 out of 5 students don’t smoke and this reduced the cigarette use from 16% to 12%.

  E - TMB, school used normative influence to get students to conform to expectation of majority in order to reduce cigarettes used. As a result this improved many students lives.

  L - therefore it is useful influencing people into healthy habits due to expectation of majority.


  Type of conformity and explanations AO3
• What is one strength of normative influence in research?

  Research support
• What did Schultz et al. find regarding hotel guests and towel reuse?

  Hotel guests exposed to a normative message reused their towels 25% more.
• What does the study by Schultz et al. suggest about people's behavior?

  People shape their behavior out of a desire to fit in with a reference group.
• What does TMB suggest about individuals and majority expectations?

  Individuals conform to majority expectations to gain approval and avoid social disapproval.
• What conclusion can be drawn about normative influence based on the research evidence?

  Normative influence is a reliable concept supported by research evidence.
• What are the key findings of Schultz et al.'s study on towel reuse?

  • Hotel guests exposed to a normative message reused towels 25% less.
  • This indicates behavior change due to social influence.
• What are the implications of TMB's findings on conformity?

  • Individuals conform to majority expectations.
  • This is done to gain approval and avoid social disapproval.