Data

• What is primary data?


  Information that researchers have gathered themselves
• What is secondary data?


  Information that has been collected by somebody else & then used by researchers. Pre-exists
• What is Quantitative data?

  Numbers, numerical data
• What is Qualitative Data?


  In-depth material, usually descriptive and presented in a written form
• Advantages of Primary Data?

  First hand, new/up to date, more reliable, valid
• Disadvantages of Primary Data?

  Time consuming/money, harder to analyse, chance of bias, lot of effort
• Advantages of Secondary Data?

  Easy to find, quicker to analyse, quick/easy, cheaper
• Disadvantages of Secondary Data?

  Could be old data, second hand, lots of info- irrelevant, bias- not factual
• Advantages of Quantitative Data?

  Easy to analyse, valid, easy to compare
• Disadvantages of Quantitative Data?

  No explanation to answers
• Advantages of Qualitative Data?


  Valid, in-depth detail, get an explanation to answers
• Disadvantages of Qualitative Data?

  Time consuming, bias- open to interpretation
• What is Reliable Data?


  Can be repeated and get same results
• What is Valid Data?


  Detailed, truthful and accurate
• What are the types of Primary Data?

  Questionnaires, observations, interviews, content analysis, case study, longitudinal study,ethnography, experiements