-Evidence for - Banduras experiments provide evidence that aggressive behavior is learnt through observation of a role model.
-Methodology (for) - lab experiments provide credible scientific evidence, cause and effect links
-Applications - aware of the power of role models, controlling violence in the media by censorship and offenders need appropriate role models
-Evidence against - predicts punishment leads to less recidivism but there are high rates of recidivism
-Methodology (against) - lack of ecological validity due to being a lab experiment