Business Objectives

• What is a business objectives?

  • A business objective is a goal or aim that a business wants to achieve . The best objectives are SMART and not vague, so that everyone in the business knows what direction the business is going
• SMART

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely
• What are the business objectives?

  • Sales maximisation
  • Market share
  • Cost efficiency
  • Employee welfare
  • Customer satisfaction
  • Social objectives
  • Survival
  • Profit Maximisation
• Survival

  • It is a short-term objective of a business and is usually applied to a new business or start-up
• Profit Maximisation

  • It is when a business wants to make the most profit possible from a given amount of resources.