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psychology
research methods
quantitative and qualitative data
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Emily Edwards
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Cards (8)
what is quantitative data?
numerical data: statistical analysis of processes
examples of quantitative data?
score on test, structured observation, likert scales
strengths of quantitative data?
easy to
analyse
,
consistent
,
precise
,
reliable
, generalisable
limitations of quantitative data?
difficult to
understand context
, data may not be
robust
enough to explain
complex
issues
what is qualitative data?
words: answers/
descriptions
examples of qualitative data?
behaviour description
, verbal unstructured interview answer
strengths of
qualitative data
?
develops an in depth understanding, more useful to investigating, less open to bias
limitations of qualitative data?
subjective
,
complicated
, time consuming volumes
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