quantitative and qualitative data

    Cards (8)

    • what is quantitative data?
      numerical data: statistical analysis of processes
    • examples of quantitative data?
      score on test, structured observation, likert scales
    • strengths of quantitative data?
      easy to analyse, consistent, precise, reliable, generalisable
    • limitations of quantitative data?
      difficult to understand context, data may not be robust enough to explain complex issues
    • what is qualitative data?
      words: answers/ descriptions
    • examples of qualitative data?
      behaviour description, verbal unstructured interview answer
    • strengths of qualitative data? 

      develops an in depth understanding, more useful to investigating, less open to bias
    • limitations of qualitative data?
      subjective, complicated, time consuming volumes
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