A tool which helps in the transmission of feelings and thoughts from one person to another it is produced through symbols or sounds or can be spoken and written.
Media language
These are codes conventions formats symbols and narrative structures that indicate the meaning of media messages to an audience.
Media language helps in properly conveying and applying messages.
Codes
These are systems of signs that when put together—create meaning
Semiotics
Study of signs
In media, language refers to the TECHNICAL and SYMBOLIC ingredients or codes and conventions that media and information professionals may select in an effort to communicate ideas information and knowledge.
Types of codes
Symbolic, written, technicL
Symbolic codes
Indicators that require inferences among the audience, delving into the connotative rather than denotative.
Written codes
The way titles or headlines are presented
Technical codes
Focuses on how media frames in visual media are presented.
Importance of media language
It helps media producers communicate with audiences using a combination of technical symbolic and audio visual elements to convey meaning
