memory

Subdecks (7)

Cards (95)

  • what is memory?
    the process in which information is encoded, stored and retrieved
  • what is encoding?
    changing information so that it can be stored
  • what is storage?
    holding information in the memory system
  • what is retrieval?
    recovering information from storage
  • what is capacity?
    the amount of information that can be held in a memory store
  • what is duration?
    the length of time information can be held in memory
  • what are the 3 ways of encoding?

    acoustic, visual and semantic
  • strengths of using real life studies?
    higher ecological validity and can be generalised
  • strengths of lab studies?

    they can be replicated to check reliability