evaluation

• can be used can be used in real life to help better understand and treat mental disorders. IE anxiety and phobia. This can be done by (classical) conditioning a patient to have a positive association to something they would've originally had a negative association to
• Only measures observable behaviour so it relies on empirical evidence. For example B.F Skinner uses rigorous experimentation on his rats. This meant his theory had high validity and high reliability
• It uses animals in experiments. This is unethical and also assumes humans and animals behave the same
• the behaviourist approach is not very useful when trying to explain complex human behaviours like love or hate because these are internal processes that cannot be observed directly
• The behaviourist approach doesnt consider individual differences between people. Everyone responds differently to different situations. So this means its hard to generalise findings from one person to another. Therefore it has low ecological validity