Trend vs Fad

• Trend


  A recurrent phenomenon that takes place over time and gives rise to speculation on the future
• Trend as a pattern


  A pattern or a conceptualized idea that has prospect of providing or having a continuing influence for a longer period of time
• Length and origin of a trend

  A trend gets stronger over time and does stick around. They have identifiable and explainable rises that are driven by audience needs
• Problem-solving plays an important role in trends. A trend can gain a momentum because it is filling a hole. Trends grow because they are serving a purpose that will continue to be in demand.
• Fad


  An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities. A craze
• Length of a fad

  A fad rises relatively quickly and falls relatively quickly once the perception of novelty (bago) is gone. “Flash in the pan”
• Fad as a microtrend


  Fad is normally a microtrend that exists under the umbrella of an actual trend.