Trendspotting and trend stage

Cards (10)

  • Early identification is a key in trend spotting.
  • Fringe stage
    An innovative idea develops into the market or become known to the trendiest consumers
  • Trendy stage (start)

    Consumer and public awareness of the trend grows as the early adopters participate
  • Mainstream stage
    The “conservative consumers” join the trend and the idea’s popularity continues to increase. It may become either a fad, classic, or microtrends.
  • Trendspotting
    It is looking at the future through the lens of the present moments.
  • What is trendspotting a product of?

    It is a cognitive idea that is a product of a thorough and careful analysis of anybody who is sensitive to what is happening in society.
  • Other terms of trendspotting
    Cool hunting, trend analysis
  • Trendspotters
    They do not content themselves within secondary sources they immerse themselves directly to the people places and events where significant events may be happening.
  • What do trendspotters pride themselves on?
    Trendspotters pride themselves on having the capacity to call a pattern before any other individuals.
  • Stages of a trend
    1. Fringe stage
    2. Trendy stage
    3. Mainstream stage