Market Research Data

• Qualitative data - Quality data which involves peoples feelings and opinions on a topic.
• Quantitative data - Data that is made up of numbers and can be analysed statistically.
• Small businesses may not be able to afford to do quality primary research.
• Larger businesses may pay market research companies to do the research for them.
• The greater the sample size (the amount of people asked), the more accurate the research will be.
• Effective market research will most likely a combination of qualitative and quantitative data.