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As level media theories
Representation theory
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Created by
Roshan
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Cards (16)
What is the definition of representation according to Stuart Hall's theory?
Representation is
not
a direct reflection of
reality.
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How does representation shape our understanding of the world?
It involves
selection
and
construction
of information.
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What are the three key components of Hall's approach to representation?
Active
construction
,
cultural
context, and
power
dynamic.
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What is the first approach in Hall's three approaches to representation?
Reflective
approach.
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What does the reflective approach assume about media language/images?
It assumes they simply reflect
meaning
that already
exists
in the world.
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What is the focus of the intentional approach in representation?
It focuses on what the
author
/creator
intends
to communicate.
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How is meaning viewed in the constructionalist approach?
Meaning is constructed and represented through
language
and
representation.
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What does encoding involve in the context of representation?
Encoding involves
selecting
and
organizing
information.
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What is the role of institutional context in encoding?
It influences
ideologies
and
intended
meaning.
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What does decoding refer to in representation theory?
Decoding refers to
independent
interpretation based on
cultural
background,
experience
, and
context.
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What are the three main positions of decoding?
Dominant
,
negotiated
, and
oppositional.
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What does the dominant position of decoding represent?
It represents
hegemony.
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What are the aspects of power in representation according to Hall?
Power to present,
stereotyping
,
dominant
ideologies,
resistance
, and
intersectionality.
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What is one of the powers in representation that Hall identifies?
Power to
present.
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What does stereotyping refer to in the context of representation power?
Stereotyping refers to
oversimplified
and
fixed
ideas about a group of people.
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How does intersectionality relate to power in representation?
It acknowledges the
interconnected
nature of
social
categorizations and their impact on
representation.
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