Introduction to Audience Theory

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    Created by
    Timothy John

    Cards (41)

    • What is media studies?
      Is the study of media products and how the media industries presents it to the audience.
    • Give me atleast 3 types of media products
      Magazines, Websites, Billboards
    • what is media language?
      How the media communicates meanings.
    • define representation
      How the media portrays places, social groups events.
    • Define Media Industries
      How the process of production, distribution, and circulation can affect media forms.
    • Define Audiences
      How the media target, reach and address audiences. They're also the one who consumes these media products
    • Define text
      A media product or a part of media product.
    • define institution
      they make the media text
    • give me the 3 parts of the media triangle
      Text, Audience, Institution
    • define medium
      a channel of communication
    • Give me 5 categories of audiences
      age, gender, race, location, hobbies
    • The process of studying audiences?
      Demographics
    • define mass audience
      Audience that are made up of a wide range of people.
    • define niche audience
      a small and focused audience
    • define passive audience
      they are easily influenced by the media products they consume. They don't question the products they consume
    • define active audiences
      They engage with the media product they consume. They interpret and question the media products they consume
    • define desensitisation theory
      Audiences are desensitised to violence. They accept it as normal.
    • define theory
      an idea that explains something.
    • Who made The Reception Theory?
      Stuart Hall
    • What is The Reception Theory?
      Is the idea that there are three positions an audience can take when decoding messages and meanings.
    • what are the three positions of reception theory?
      preferred, negotiated, oppositional reading
    • define preferred reading
      Audiences take the intended meaning of the text
    • define negotiated reading
      audiences accepts some meaning but rejects others
    • define oppositional reading
      audiences rejects the intended meaning of the text
    • Define Action code
      something that happens in the narrative that tells the audience that some actions will follow
    • define anchorage
      the words that accompany an image (still or moving)
    • define appeal
      the way in which products attract and interest an audience
    • define aspirational
      encourages the audience to want more money
    • define attract
      how media products appeal to audiences
    • define audience categorisation
      how media producers group audiences to target their products
    • define audience consumption
      A way in which audiences engage with media products
    • define audience interpretation
      the way audiences make sense of media products
    • define audience response
      how audiences react to media products by accepting the intended meaning
    • define brand identity
      the association the audience make up with the brand
    • define broadsheet
      a larger newspaper that publishes more serious news
    • define caption
      words that accompany an image that explains its meaning
    • define socio-economic categories
      a common of way of describing audiences through letter codes to show their income
    • give 3 examples of lifestyle categories
      trendies, rebels, cowboys
    • who made the gratification theory
      Blumler and Katz
    • what is the gratification theory

      suggests that media consumers play an active role in choosing and using the media
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