2. Managers, leadership and decision making

• Democratic leadership style

  Bill Gates at Microsoft - culture of innovation, share ideas, open communication
• Laissez-Faire Leadership style

  Richard Branson - Virgin Group - trusts employees to take initiative and make decisions - freedom to work independently - encourages creativity
• Paternalistic leadership style

  Howard Schultz former CEO of Starbucks - prioritised well-being of employees - benefits like healthcare - family like atmosphere
• Authoritarian leadership style

  Elon Musk - At twitter/X he made drastic changes, huge layoffs with little consultation
• Scientific Decision Making - Amazon

  Recommendation algorithms based on analyzing purchase histories, browsing habits.

  Conducts data from customer behaviour, product sales, website traffic
• Opportunity Cost - Netflix

  Moved away from its original DVD rental business model to invest heavily in online streaming, giving up its MS + risk losing customers. Proved successful
• Internal influence on decision making - Apple


  Focus on innovation so may prioritise R+D investments even when impacts short term profits
• External influences on decision making - Uber

  Uber has had to adapt its business model in different regions due to varying regulations around ride-sharing