Neo-Marxist Approach on the Media

• Neo-Marxists see the media as playing a key role in strengthening ruling class-hegemony since the media has such a wide reach in society
• The Sutton Trust (2006) is an organisation that supports the Neo-Marxist View
• The Sutton Trust is an organisation that supports the Neo-Marxist View in 2006
• The Sutton Trust (2006) found that most Journalists & Broadcasters tend to be white, middle class and male
• The Sutton Trust (2006) found that 50% of journalists & broadcasters attended independent schools, which only 7% of the population as a whole attend
• The Sutton Trust (2006) can be used to support the Neo-Marxist view as the media professionals promote the ruling-class hegemonic ideas because they themselves share the norms & values of the dominant culture in society
• Neo-Marxists argue that social groups who are seen as threatening to white middle-class males are marginalised by being portrayed in negative, stereotyped ways and often subjected to ridicule as a way of neutralising their ideas and removing any threat