pavlov revealed dogs could salivate at a bell if presented while given food
method
dog asssociates sound of bell (neutral stimulus) with the food (unconditioned stimulus) would salivate when the bell went even if no food was present for a conditioned responce
AO3- strength
supports watson and rayners research of little albert as it demonstrates how a phobia can be learnt and the theory is also a treatment on removing phobias
AO3 limitation
differences between animal and human behaviour so isnt fully reliable to represent humans and also ignores biology and phobias can be genetic