Research

• What are the two types of research?

  Qualitative and Quantitative
• What is Qualitative Research?


  A small group of participants, data is collected with in-depth descriptions.
• What is Qualitative Research gathered?

  Interviews, focus groups and open-ended questionnaires or analysis
• What are the strengths of Qualitative Research?

  Gain insider view, suggests possible relationships with a cause-and-effect relationship. Allows for discussion
• What are the weaknesses of Qualitative Research?

  More time and money, reduced generalisability, weak validity or reliability, subjective
• What is Quantitative Research?

  Translated into numbers, identify correlations
• How is Quantitative Research gathered?

  Experiments, questionnaires and observations
• What are the strengths of quantitative research?

  Objective, less ambiguous, can be tested, more generalisable and answered with inferential statistics
• What are the weaknesses of Quantitative Research?

  Not in a natural setting, no discussion, poor knowledge of statistical tests may affect interpretations, large sample sizes required
• What is a research aim?

  What the researcher intends to investigate
• What is a research question?

  A question that the research sets out to answer