Social Learning Theory

• Social Learning Theory


  Behaviour is learnt through imitation and observation
• What is vicarious reinforcement?

  The learning of a behaviour by observing positive and negative consequences
• What type of figure is important for learning behaviour?

  Role models can be important for learning a behaviour
• Albert Bandura ( founder of Social Learning Theory ) agreed that classical and operant condition accounted for only some learning of behaviours

  He believed that there are important mental processes that lie between the stimulus and response
• Social Learning Theory assumptions

  All behaviour is learned through observation and imitation with role models being important

  Existence of vicarious reinforcement

  Acknowledges mental processes have a role in learning processess
• Role models tend to be the same gender , similar age and more influential