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Research Methods
Data in psychology
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Cards (24)
What is primary data in psychology?
Data
collected for a specific reason and
reported
by the original researcher.
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Why
is
primary data considered
authentic
?
Because it is
collected to suit the aims of
the
research.
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What is a disadvantage of gathering primary data?
It can take a
long
time and
effort
to gather.
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What is secondary data in psychology?
Data collected by other
researchers
for a purpose other than the current
investigation.
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What is an example of secondary data?
Data from
government
reports.
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What is a benefit of using secondary data?
It is less
time-consuming
to gather since it already
exists.
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What is a disadvantage of secondary data?
It may not be fit for the purpose since it is being used for unintended purposes.
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What is
qualitative
data?
Non-numerical
data expressed in words, such as an interview
transcript.
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Why is qualitative data harder to analyze than quantitative data?
Because it is more
time-consuming
and
subjective.
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What is a benefit of qualitative data?
It provides more insight into human
behavior
than
quantitative
data.
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What is quantitative data?
Numerical
data that can be
statistically
analyzed.
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Why is quantitative data easier to analyze than qualitative data?
Because statistical significance can be worked out.
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What is a disadvantage of quantitative data?
It may lack the
insight
that
qualitative
data offers.
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What is
interval
data?
Data where
intervals
between each value are
equal
in measurement.
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What is an example of
interval
data?
Scientific measurements, such as
length
or
weight.
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What is
ordinal data
?
Data that is ordered in some way, but the
intervals
between the data are not
equal.
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Give an example of ordinal data.
Attitudes towards politics on a scale of
1-10.
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What is nominal data?
Categorical data, such as the number of
males
and females who are left or
right-handed.
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What is a characteristic of
discrete
data?
Participants will only appear in
one
category.
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What type of data is used for scientific measurements?
Interval
data.
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How is ordinal data different from interval data?
Ordinal data has ordered values with unequal intervals, while interval data has equal intervals.
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What are the key differences between primary and secondary data?
Primary Data:
Collected for a specific reason by the original researcher.
Authentic and fit for the purpose of the investigation.
Time-consuming to gather.
Secondary Data:
Collected by other researchers for different purposes.
Less time-consuming to gather.
May not be relevant to the new study's aims.
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What are the differences between qualitative and quantitative data?
Qualitative
Data:
Non-numerical
, expressed in words.
Harder
to analyze, more
insightful
about behavior.
Analysis can be
subjective.
Quantitative Data:
Numerical
, can be
statistically
analyzed.
Easier to analyze, may lack
insight.
Analysis is more
objective.
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What are the different levels of data in psychology?
Interval
Data:
Equal
intervals, e.g., scientific measurements.
Ordinal
Data:
Ordered but
unequal
intervals, e.g., attitudes on a scale.
Nominal
Data:
Categorical
, e.g., number of males and females.
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