In January 1920 Hitler established a new permanent office for the Party in Munich, run by Rudolf Schussler. Meetings were now better organised and advertised and party funds collected more efficiently.
Hitler also suggested a new name for the Party to make it appeal to as many different groups as possible, so the National Socialist German Workers Party (NSDAP) was born.
Hitler came up with the swastika logo and the straight-armed party salute.
By December 1920, increased membership allowed enough funds to buy their own newspaper, the Volkischer Beobachter (People’s Observer). Its circulation increased within a year from 11000 copies to 17000.