MODULE 4: MARKETING PLAN

• A group of potential customers that you identify to sell products or services to.

  Target Market
• It is the portion of the population/families of the province or region withincome below the poverty line.

  Poverty Incidence Rate (PIR)
• It is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

  Marketing Strategies
• Marketing Mix

  • Product
  • Price
  • Place
  • Promotion
• PRODUCT consists of:

  • Features
  • Quality
  • Branding
  • Packaging
  • Services
  • Warranties
• PRICE consists of:

  • Price strategy
  • Pricing
  • Allowances
  • Discounts
  • Payment terms
• PLACE consists of:

  • Channels
  • Market Coverage
  • Assortment
  • Location
  • Inventory
  • Transport
• PROMOTION consists of:

  • Sales Promotion
  • Advertising
  • Public Relations
  • Direct Marketing
• It is to be deducted from the projected population so you can determine your target market.

  The PIR