MODULE 3: Ethical and Legal Issues

• Emphasizing customer data privacy and integrating it into your marketing strategy can foster trust with your audience while keeping you compliant.

  Data Privacy
• Republic Act No. 10173, was passed by the Philippine Congress in 2012.

  Data Privacy Act of the Philippines
• They refer to the principles of right and wrong that guide marketers’ actions in the digital space.

  Ethics in Digital Marketing
• ETHICAL CONCERNS:

  • Transparency
  • Honesty and Integrity
  • Respect for Privacy
  • Data Privacy Issues
  • Misleading Advertisement
  • Intellectual Property
• Best Practices for Ethical Digital Marketing

  • Be Transparent

  • Respect Privacy

  • Avoid Misleading Information

  • Respect Intellectual Property

  • Be Sensitive to Vulnerable Audiences

  • Regularly Review Practices