Psychologists are interested in the attraction of celebrity and have tried to explain parasocial relationships; defined by Donald Horton and Richard Wohl (1956) as those attachments in which the 'fan' knows all about the celebrity, but the celebrity doesn't even know the fan exists.
para-social relatioinship - one sided, unreciprocated relationship, usually with a celebrity, on which the 'fan' expends a lot of emotional energy, commitment and time.
Levels of parasocial relationships - a three-step description of one-sided relationships in terms of increasing strength from entertainment-social to intense-personal to borderline pathological.
Absorption-addiction model – explains parasocial relationships as total pre-occupation in a celebrity's life, plus an addictive striving after a stronger involvement.
Attachment theory - an explanation of how an enduring emotional bond forms between two people that persists over time. Leads to certain behaviours such as clinging and proximity-seeking and can help explain how para social relationships develop.
Entertainment-social: this is the least intense level of celebrity worship. Celebrities are viewed as sources of entertainment and fuel for social interaction. For example, friends with more than a passing interest in soaps may enjoy talking about stories in magazines about actors from Corrie or Eastenders. Giles (2002) found that soap operas were a fruitful source of gossip in offices.
Intense-personal: this is an intermediate level which reflects a greater personal involvement in a parasocial relationship with a celebrity. A fan of Angelina Jolie might have frequent obsessive thoughts and intense feelings about her, perhaps even considering her to be a 'soul mate'.
Borderline pathological: this is the strongest level of celebrity worship, featuring uncontrollable fantasies and extreme behaviours. These might include spending (or planning to spend) a large sum of money on a celebrity-related object or being willing to perform some illegal act on the celebrity's say so.
Various psychologists have suggested that there is a tendency to form parasocial relationships in adolescence and adulthood because of attachment difficulties in early childhood.
What is the absorption-addiction model in celebrity worship?
A model that describes how individuals seek fulfillment through celebrity worship, leading to preoccupation and identification with the celebrity.