a beliefsystem created by and for a particular group
Subjectivity
reduced distance between the researcher and respondent
Dominant Paradigm
a socialconstruction based on the subjectiveinterpretations of the value of knowledge by those reviewing it.
Science is not objective but influenced by external factors.
e.g.
constraints of funding set on scientific research
Businesses investing in the research may be looking for certain outcomes. e.g. fossil fuel companies may fund research into global warming that serves their interest or reject research that conflicts with their interests.