Can supernormal profit / loss occur in both the long run and short run?
No
Can normal profit occur in both the long run and short run?
Yes
What is required for profit maximisation
MC = MR
What represents profit/loss per unit
Distance between AR and AC
Benefits of perfect competition
MC = P (firms are allocatively efficient)
AC minimised (firms are productively efficient)
Consumer welfare is maximised at lowest unit cost possible
P<MC results in a social loss (reduction in welfare) so it isn't worth producing beyond P=MC , P>MC results in increased welfare from each extra unit so it is worth increasing production to P=MC
What is the condition for supernormal profit
AR > AC
Allocative Efficiency
When resources are allocated in such a way that society's welfare is maximised