Market Segmentation/ Positioning

• What is market segmentation?


  A group of same buyers with similar characteristics and buying habits
• What is the process of market segmentation?


  It involves splitting buyers into groups based on similar buying habits
• What are some characteristics used in market segmentation?


  Culture, age, gender, income
• What are the benefits of market segmentation?


  • Helps businesses understand their consumers better
  • Easier to target products at specific buyers
  • Higher levels of customer loyalty
• Name an example of an expensive brand in market positioning.

  Yeezy 350
• Which brand is associated with the 'smart' category in market positioning?

  Fila
• What is an example of a cheap clothing store?

  Primark
• How can clothing stores be categorized based on market positioning?


  • Expensive: Yeezy 350, Christian Louboutin
  • Smart: Fila, Primark
  • Cheap: H&M, Primark
  • High Quality: Urban Outfitters, Zara
  • Low Quality: Shein
• What is an example of a high-quality clothing store?

  Urban Outfitters
• What does a market map represent in terms of pricing?


  It shows the positioning of products from expensive to cheap
• Which brand is categorized as 'cheap' in the market positioning?

  H&M
• What is an example of a brand that is considered 'expensive'?

  Christian Louboutin
• How does market positioning affect consumer perception?


  It influences how consumers view the quality and value of a brand
• What is the relationship between market segmentation and customer loyalty?


  Effective segmentation can lead to higher levels of customer loyalty